There are two ways to approach selling – selling a product or selling a solution.
Selling a solution always generates more sales … The key to selling a solution, however, is to recognize that you are selling the solution to SOMEONE’S problem! That means you need to understand PEOPLE and what makes them tick in order to really “get” their problems and be able to recommend solutions that will work for them.
By taking the Mc DISC Sales assessment, sales people learn how to “decode” people. They learn to recognize behavioral cues, more deeply understand their customers’ motivating factors, fears, and buying priorities. They then learn to talk their customers’ unique “DISC-based” language so that customers feel heard and understood.
As salespeople respond by talking the customers’ language, the customer will trust them more, and more readily listen to solutions the salesperson is offering. It won’t feel like “being sold to.” Instead, it will feel like a trusted advisor helping solve your problem. And that will increase sales, repeat business, and customer referrals!